Aaron Orendorff is a contributor to Entrepreneur, Fast Company, Business Insider, Success Magazine, Copyblogger & MarketingProfs. You can check how it is "Save the world of illegal content" iconiContent or on Twitter.
JJ Abrams is a geek. And I mean that the best possible way .
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in fact, as one of the most successful geeks in Hollywood today, it is a title Abrams proudly ...
When I was a child, there was a huge insult to be a geek. Now it is a point of pride in a weird way.
Intelligence gives us the ability to design, plan, love and survival. Matching these capabilities with the strategies in your business - especially your online business - will help level Abrams size
.So what exactly can J.J. Abrams teach you about smart business?
Many.
To prove this, let's break down four amazingly brilliant lessons geek brain and life Abrams that you can apply today:
1. Tell a story
For Abrams, intelligence starts with a good story. epic stories are not created in a day, a week or even a year. Instead, they build over time.
Which is perfect, because Jeffrey Madoff, the man behind the brand Victoria's Secret and Ralph Lauren, said, "A brand is a story well told."
Compelling stories demonstrate the raw emotion and human truths. They include complex characters, stories interlaced back, and adventure. They attract your audience.
in a 2013 interview, Abrams explained like this:
to pack a punch in a crowded market, the gripping stories need to be supported by statistics and hard data. the best storytellers can also tell their stories simply.
in other words, tell a story and saying well, is the first and most powerful way to connect with people -. In all industries
The problem is most companies forget that it is not enough to simply pump smooth color-palettes, inspiring logos, clever slogans, beautiful packaging, or even content fashion ... and then wait for people to convert.
99designs makes this point beautifully in "The basics of branding: how to make your business emblematic"
design is that part that stands out at first, but it is the story of your brand that will provide the design and the resonance of your corporate identity.
So how can you tell a story Abrams' in your business? Be relatable.
Being relatable characters with real flesh and blood in your marketing. It also means getting to the action.
These are the cornerstones of a large non-negotiable narration :. Actors and action
Google makes it powerfully. In fact, this three-minute video - "Reunion" - tells the story of a man from Delhi who has not seen her childhood friend Yusuf since the partition of India in 1947. The granddaughter man organizes the two meet again ... of course using Google.
2. Have a master plan
When eight Abrams visited Universal Studios with his grandfather, his lifelong passion for movies has been turned on. After returning to the adventure that evening, Judge J. persuaded his father to let him use the super 8mm camera family to save his own films in the courtyard. Since then, everything he did was on duty at the master plan.
Of course, the Abrams plan started with nothing more than passion, an idea and an opportunity. However, it has built expertise around the foundation. He learned. He planned. It network. He grew up.
The Plan evolved from short flicks shot with his pals in the yard after school to direct television programs and feature films with the call overall. Through this process, especially as projects reached intergalactic proportions, he learned the enormous importance of details.
The same is true for you and your business.
What started as a note on a napkin rose and growth, at times, can feel overwhelming.
This is where your a unified master plan should take. And management of your master plan requires strategic planning. Technically, ERP (Enterprise Resource Planning) tools are not a requirement for every smart business, but your organization, the more important they become. Not only for your individual projects align with your overall master plan, but to bring together third party tools as Oracle, SAP and Salesforce.
3. Love your public
Abrams loves his audience. And - most importantly -. His audience loves
Why? Simple ... because it is one of 'em.
When asked what did fall in love with Star Wars Abrams replied, " It absolutely was the first film that struck a cord and that resonates to this day. I think it is because everyone relates to be stuck in your life and feel like something extraordinary is just around the corner. "
This love and identification with his audience allows Abrams to jump into the seat of moviegoer and directing his films with a purpose connected.
Nowhere end connected Abrams increasingly clear that his 2013 crime novel S . As literature and a physical object, S. has been hailed as a "huge and profound work of art", bringing together a book of fiction, pre-printed notes in the margins, maps, and a scenario that overlaps two realities
for smart online businesses really loving your audience down to one thing: analytics. Loving your audience you need to know ... intimately.
Big image analysis gives you valuable insight into the lives of your consumers. Naturally, Analytics is a phenomenal start. Other dashboards all-in-one can give your business the intelligence to make the content that your customers love.
Making the most of your analysis by combining data on site with email, social media mentions, and keyword rankings, helps you connect with your audience on a deeper level.
4. Stay consistent
A recipient of Visual Effects Society Award Visionary last year, Abrams knows that you do not build an empire without stability.
The Visionary Award recognizes an individual who has "unique and constantly used the art and science of visual effects to foster imagination and ignite future discoveries through the art, invention and innovative work. "
one of the biggest mistakes companies make is the online technical inconsistency: giving your market, it-works-one-day-and-then-accidents-the-next uneven experience.
How to become consistent in the eyes of your customer?
Make sure your site works ... and works fast. Inconsistent performance and speed reliable site will not only cost you customers, it greatly affects the ranking of your site.
Since 2010, Google has been factoring website speed in the ranking of search results. For this reason, compatible providers like Hostt.com - which boasts 99.999 percent for desktop and mobile sites - are a must.
Audiences are impatient. In fact, a second delay 1 to the response page can result in a reduction of 7 percent in conversions as KISSmetrics proves
Get smart ...
Abrams is a geek. And you should be too, especially when it comes to running a smart online business. How?
- Tell a story
- Having a master plan
- Love your audience
- Stay consistent
Follow these four steps and maybe you can be as geeky as Abrams ... and equally of success.
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Top image credit: Joegrooming .com