Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on Adknowledge.
Whether your company focuses on mobile games or travel, it is essential that your organization continues to evolve your advertising on mobile devices over a year.
A new era of tech events began
We're back in New York in November for the 4th edition of our technology event focused on growth.
This growth is essential for your business to stay ahead of competitors, reaching a wider audience, engage your customer base when they are most active and increase your relevant messaging at different points in the purchase funnel.
This year, mobile ad spending is estimated at $ 31.45 billion, according to eMarketer. The time has come to start reducing your mobile advertising before your business is left in the past, far behind your competitors.
Here are four considerations for mobile advertising buyers trying to develop their advertising campaigns:
1. Control a substantial budget
It is obvious that your budget is a huge part of scaling your mobile advertising, which is why it is so important to start you (or your team) positioning to manage a larger budget on behalf of your company.
To start the scale of your mobile advertising to a much wider audience, you will need to use the services of a partner of social advertising and an increased budget to feed this effective partnership.
According Erica Ruzicka, director of marketing at Adknowledge, a decent budget for mobile advertising is about $ 50,000 to $ 100,000 a month to see the results of a campaign focused on mobile growth app installs, for example.
Working with an advertising partner is the only way to increase the reach of your campaigns on a much larger scale since you are not able to manage these campaigns yourself for the same capacity. The constraints on technology, staff and the continuous optimization required to make them profitable are best handled by people who deal with the issues of the day.
2. Understand where you target ads
begin to understand where you want to target your mobile ad campaigns on a larger scale than what you do today.
That buyer personas form your audience? The answer to this question helps you to guide your marketing for the future by giving your team preview on who your audience is, what your email is interesting for them and what messaging will compel the audience to take action.
Once you have these personas buyer in mind, it's time to decide how you want to target a larger segment of your audience by location, demographics, interests, behaviors, status the relationship, the level of education, employment, financial status, ethnicity, generation, policies and opinions.
When targeting these personas on Facebook and elsewhere on mobile, this requires much larger budget and campaign management to properly optimize these ads in the markets to get the best ROI for your efforts.
3. Define the type of mobile application you are promoting
The type of mobile you are promoting greatly affects the nuances of your campaigns, especially when you are focused on the volume creation with your advertising.
be extremely clear about the types of mobile applications that you intend to promote on Facebook, Twitter and elsewhere to help increase mobile installs at the right price for your budget.
For example, a mobile gaming application based on different users, then an e-commerce application and, therefore, the approach of driving an increase in the application downloads to 'with respect to another is completely different.
4. Focus on the goals you want to achieve
As mobile advertiser, it is likely that you have a firm grasp on the goals you want to achieve with each campaign. All facilities are created equal, which is why it is essential to understand the objectives of your campaign and match your tactics to achieve, especially as you resize.
The advanced capabilities of targeting a social advertising partner can help ensure that your company performs intelligent user acquisition practices that yield quality results.
To better understand whether these findings have a bearing on the goals you have set, consult the reporting features you have in place to monitor the success of your campaigns.
Working with a social advertising partner to better manage the measurement campaigns that your company continues to increase the volume of your mobile advertising.
What influences the decision of your organization to develop mobile advertising to the next level? As you continue to scale, you are the biggest concerns? Share your ideas in the comments below.