Instagram for business. How to get the most out of synchronization, hashtags and more

Instagram for business. How to get the most out of synchronization, hashtags and more -

This article originally appeared on the blog buffer

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How you choose social media networks to participate in?

A new era of tech events began

We're back in New York in November for the 4th edition of our technology event focused on growth.

Certainly there are a ton to choose from. Are you on Twitter, Facebook, Google+ and LinkedIn? Are you on Pinterest and Tumblr? Instagram and Vine?

How many social media networks can manipulate you?

Instagram makes a strong case if you are interested in raw numbers and unique appeal. Instagram has 200 million active users and provides a huge asset to the visual content, which we all know is the social engine like no other. It is one of the top 10 most popular smartphone applications with growth nearly doubled that of each competitor before him on the list.

Increasingly, it seems that the default businesses have a Facebook and Twitter account, and make the choice of a third one Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to mix business becomes easier and easier decision.

So the next question becomes: How do you start with Instagram for companies

Last Started

You can download the app for iOS or Android or view photos and track users directly from the web. You will need to use the mobile application for downloading, editing and sharing images as there is currently no way to do it from the web.

If you are a brand from scratch, there are many creative ways that you can launch your Instagram account. One of the nicest examples I've seen is the Kooples clothing store, which has a daily countdown until the account went live.

What are the exact image sizes used by Instagram?

reign square images on Instagram. Profile pictures of 110 pixels by 110 pixels.

The standard size of a photo Instagram is 612 pixels by 612 pixels.

Any picture you take it up to 2048 square pixels can be scaled to work in various areas of the site. For example, the mosaic at the top of your profile is composed of seven of your past popular pictures. The largest image in the mosaic will be 409 pixels by 409 pixels. If you are new to Instagram, your coverage will be created once you have shared seven positions.

This is how the buffer mosaic looks like today.

What are the best analytical tools for Instagram?

As Facebook and Twitter analytics third party applications exist for you to learn about how to get the most from your Instagram posts. Here are two of the main tools of analysis:

Iconosquare - An incredibly deep game Instagram tools Iconosquare allows you to view and browse Instagram right in and spits Iconosquare interface (and free!) incredible amounts of data about your account and charts growth interactions, participation rates, the best time to post, and more.

TOTEMS Analytics (previous Nitrogram) - An analysis result built especially for brands, TOTEMS covers all bases for Instagram statistics, there including an array of analysis board hashtag monitoring and social CRM. Prices start at $ 149 per month.

This is a good reference point for commitment?

If you want to set your sites in order to achieve success as some of the great brands Instagram, so you can aim the same numbers they receive. Sabel Harris of Track Maven, who has set up a big report last fall about Fortune 500 companies on Instagram, notes that brands receive an average of 37 total likes and comments per 1000 followers.

You can extrapolate to adapt further to your business. Multiply your followers by 0.037.

• If you have 1000 followers, likes and comments targeting 37
• If you have 500 followers, aim 19 likes and comments.
• If you have 5,000 followers, 185 target likes and comments.

We have 618 followers on Instagram our buffer, so that we should aim for 23 interactions per post. (Four of the last five messages arrived there!)

Of course, you can expect to have a somewhat uneven report tastes comments. TOTEMS Analytics, a statistical service Instagram, found that the average distribution of commitment to a job is 100 likes for each comment.

following: The best time of day to post?

What is the best time of day to post?

Analytics app SumAll researched the best time to post seven different social media sites, Instagram included. Their results for Instagram:

5:00 a.m. to 6:00 pm on weekdays and 20:00 on Monday with a sweet spot at 18:00

This is their fun infographic with any social time at a glance. Instagram is also in the midst.

The mobile nature Instagram makes it a little different timing of Facebook or Twitter, which can both be accessed during the day from ' a working computer (Instagram on the web, too, but it is generally mobile first). Mobile preparation Instagram makes the "best time" a little flatter curve since the application is available at any time with a quick grab in your pocket or purse.

SumAll also mentions Burrito Principle , a concept introduced by Darian Rodriguez Heyman to blog Stay Classy. Basically, you want to catch people during the down time, when they eat a burrito for example, and have the freedom to check social media or pop on Instagram.

Your messages must be timed to catch people when they have time on their hands.

Another thought is about timing effect Late Night Infomercial , we wrote before. Basically, you post when no one else is viewing, when there is less noise on the network.

If you are to experiment, start with the specific times set by SumAll and work your way through the Burrito Principle and infomercial effect to find your best time.

(You can also get some good stats on your own, the best individual time to post via the analyzes and Iconosquare TOTEMS.)

How Instagram hashtags work?

Perhaps the best way to get your photos and videos viewed on Instagram is adding hashtags. Hashtags can help your images reach a wider audience via search Instagram that people can find your images without having to follow you. They are also great for branding and organization, especially when you're in the middle of an Instagram marketing campaign.

In fact, these two research camps and organize, represent an average of two parts looking hashtags. You can mark with the relevant hashtags, popular and / or you can mark with branded hashtags.

The relevant hashtags, popular ones may be relevant to the keywords in your description of the photo or popular among the community. A quick way to see which tags might be the best for your photo is to do a search with the keywords you have in mind. This can help you assess the popularity of a hashtag and where your picture will find its place in the competition.

Among the popular tags, Instagram has a number of common ones that the community uses regularly. For even more tags, Webstagram keeps a list of the top 100 hashtags being used. Do you recognize any of the following?

• #throwbackthursday or #tbt
• #ootd (dress of the day)
• #selfie
• #FromWhereIStand

Dan Zarrella conducted research on how hashtags affect the number of people in a photo. His analysis included more than a million pictures, and he found that the most effective hashtags tend to deal with reciprocity and nature.

(Zarrella has also done research on the science of selfies, if you are interested in this topic.)

branded hashtags can be quite useful when it comes to curating content generated by the user. Here's how: A company creates a campaign encouraging fans to submit photos. Fans are invited to mark their photos with a branded hashtag that the company chooses. The marketing team can follow the hashtag to see what is presented and submissions become a regular source of user-generated content.

Lululemon did this to great effect by promoting his #thesweatlife hashtag. Photos submitted are chosen to appear on the site Lululemon.

How many hashtags is the best?

Did you know that Instagram puts a limit on the amount of hashtags you can use a single photo? (The limit of 30 tags. Thirty!)

This is what 30 looks like hashtags by post.

Many people say that the golden rule of hashtags is stop at five . There is a reasonable limit for five hashtags allows sufficient flexibility to mark your most important and also to keep the description of the own photo, readable and enjoyable. From the point of view of a follower, five or less hashtags is large.

But what about what is best for taste? Max Woolf analyzed more than 120,000 Instagram photos to find a correlation between hashtags and likes. His conclusion is quite interesting :. Most hashtags you use, more like your picture will get

figures Woolf show that even using up 30 hashtags continue to increase your numbers. It is a bold step to take to start a hashtag counter to hunt tastes and potentially give a bad experience with your followers. It makes a complicated decision.

Do you focus on growth or do you focus on aesthetics?

How Instagram messages are watching on Facebook and Twitter?

Instagram allows for linked accounts, letting you post to Instagram and then automatically to Facebook and Twitter. There is a little difference in the way things are viewed each.

On Facebook, the display is transparent. Your pictures will look exactly the same as they do on Instagram and all your description, links, hashtags and even appear on Facebook that you had.

Twitter is another story. Images are not visible immediately. Instead, the Instagram post appears as a liaison position. The description text is displayed as text in the update, then a link appears to Instagram.

Can you handle even the kindness of this type? Meet Buyu the baby orangutan at Matang Wildlife Centre http://t.co/n7PjVXPhzj

- Vaughan (@VaughanMac) June 11, 2014

this is what the above post looks on Instagram.

How to add images from your computer?

There are many reasons why you might want to create an image on your computer, then post to Instagram. Some brands want hi-res images taken with a camera; others choose to create images or graphics to share. You can reuse previously created content, too.

Fortunately, the download is quite simple.

For Android users, you can connect your mobile device to your computer and transfer the files you want.

For iOS users, you can connect to iCloud, allowing you to easily upload photos from the desktop to the cloud and enter from the cloud to place in Instagram.

An Instagram account is amazing with the downloaded images is GoPro. The company highlights photos taken with GoPro cameras and must add them to Instagram via download.

How do I put together an Instagram contest?

Competition can be a fabulous way to gain more followers on Instagram, provided you do everything right.

The blog TOTEMS Analytics has a simple set of instructions to come up with a contest Instagram success. Here's what's involved:

• set goals
• Definition of key indicators
• The choice of a hashtag (this will be the catalyst for the content submitted)
• Select a selection method for the winners
• establishing rules for participants (terms and conditions)
• Going Live: promoting the contest and start
• Support the contest
• followed with participants

What are the best third-party applications to use with Instagram?

In addition to the filters and tools available from Instagram, there are also many applications that allow you to edit and upload as well. Here is a sampling of some of the best:

• Instaframe: Create photo collages
• Squareready: Enables square rectangle of photos without having to reframe
• Picfx: Over 100 filters and effects
• camera +: All-in-one photography app assembly

Next : About Instagram Video

What is the difference between Instagram videos and Vine?

both micro video services launched one after another back in 2013 (Vine was first, for the record), and they have been closely linked since. Their biggest similarity is in the brevity of the video: Instagram videos have a maximum of 15 seconds. vine videos have a maximum of six.

Both applications let you cut from one scene to reconstruct an edited video. Both applications include audio. Here are some important differences :.

• Instagram videos come with filters like Instagram photos
• Instagram videos play nice with Facebook. vine videos play well with Twitter.
• Instagram has 200 million users. Vine has 40 million.

Need inspiration for what you could do with a video Instagram? Try this one from Verve Coffee.

How can I make the best Instagram party for my business?

So far, we have covered many details about how Instagram works for businesses, and there are also a lot of advice out there on how to get over your Instagram account.

In the buffer, we were happy to try a new Week In The series of life when a new team member supports the account each week and share photos wherever they are . ! It was great to see

Instagram gives you lots of opportunities to experiment and play with what works best: jump into hashtag topics like Throwback Thursday from competitions, sharing behind the scenes photos from your business. Here are some other quick tips :.

1. Post regularly, and avoid being too pushy with your brand or product
2. Show what people can do with your product instead of the product show itself.

What goes into your Instagram strategy?

There is much to say about Instagram and the potential it has for brands. It is another beautiful way to share your business and build a connection with users.

What have you found works best on Instagram? What have you tried? If you are still deciding whether to jump into Instagram, I'd love to know what is involved in the decision. It would be great to hear your thoughts in the comments.

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