It is hard to believe that Facebook is now older than a decade. In a few years, the platform has evolved from a small Ivy League students of network identity management resource for people worldwide. Today, Facebook touches the lives of more than 1 billion people worldwide.
Consumers rely on Facebook to discover new content, stay in touch with loved ones, to express and share their major stages of life. It is therefore not surprising that brands have ventured into this ecosystem, jump in key conversations "stream of consciousness" moments.
And consumers are listening to what brands say, quarter after quarter, the social media giant generates billions of dollars in advertising revenue.
In some marketing circles; However, social media has a bad rap in particular in the C-suite. Some leaders are skeptical about whether social media ROI is measurable. Some traders have even attempted to quantify the value of an update of the state of social media or Tweet.
This outlook, while well intentioned, often put marketing teams in a social media trap. In pursuit of sales and income, it is easy to forget active core of social media ROI, driven by genuine human relations. The path will never be as clear as linear y = mx + b formula. The ways of sale are convoluted, and social media is just a part of the journey.
Effective social media plan depends on single-lever the growth opposite of an approach die-cutting your organization. Here are some strategic ideas to guide you:
1. Use social media to improve cross-relations team
The recent State of Altimeter digital transformation ratio, 56 percent of organizations are inter-department collaboration difficult. This is because people are overwhelmed by heavy workloads heads down in front of their computers, pushing through to stay on top of responsibilities from day to day.
It is difficult to take breaks to get to know colleagues, especially those on different teams, which you do not interact with all days. Not to mention, there is an upward trend around remote working, as many offices operate in virtual environments with members of the geo-dispersed team.
The Public Library of New York, for example, uses Hootsuite to coordinate a decentralized team of experts. Rather than implement a centralized social team to respond to inquiries, tapped into the existing @NYPL extraordinarily profound knowledge base of librarians by training and empowering them to collaborate on applications generated by the community.
Social media can also help your team stay connected. You can decide to create a Facebook group, follow the same Twitter feed, or integrate your LinkedIn profiles with an internal communication platform. The key is that you all a forum to share ideas, express your values and unite around a common goal.
The possibilities are unlimited and can be as high touch or low maintenance as you like.
2. conversations customers Monitor
Social media gives brands a direct lens into the conversations of their customers. With platforms like Facebook and Twitter, you can easily see what people are saying about your brand, both directly and indirectly.
In addition to the distribution of your mail, you can actively listen to what your audience tell ensure that your brand can offer its unique value.
GoPro, for example, took this policy to heart. A key element of the social media efforts of the company is to find and videos featuring created with GoPro cameras giving customers a chance to be a part of the YouTube brand projectors. GoPro also listen widely across different social networks for brand mentions systematically respond to comments every day.
According to Econsultancy, GoPro is the fifth largest brand on YouTube distinction shared by only 2 percent of the first 5,000 YouTube channels. The secret to success? Active listening.
Through the organization functions, sales to product development and marketing, it is mission critical to have a pulse on the needs and the core values of your audience, from several points of view. The more you listen, the more you to your customers.
This strategy was one that was highlighted by startups and similar business organizations, demonstrated by concepts such as Lean Startup and development of thin products. The more you are connected to your audience, the best product, marketing and sales strategy, you will be able to build.
3. Create targeting mechanisms of behavior
The first part of this article mentioned that it is extremely difficult to quantify the ROI of social. This statement is only part of the story. There are years, it was impossible to quantify the value of social media, but today, companies collect volumes of data to better understand user behavior online.
Social media is one variable in the ROI equation, which allows brands to see how love, Tweets, track and share part of their companies' unique images of revenue. You can analyze your most valuable customers by traffic source, for example, looking at social media as both direct and indirect touchpoint.
Organizations with these scanning capabilities are able to lead a large global listening and feed this information in their reports, connect the dots between internal data and business analysis accounts. It is possible to track millions of data sources using automated notifications that show peaks in sentiment, mentions, and global trends.
Social data can be integrated directly into your Google Analytics and Facebook Insights accounts, which can track conversions from start to finish. Teams can then assemble complete course customers, track conversations both on and offline, and analyze geographic disparities.
Final Thoughts
Companies need to be registered at multiple points of contact, internal and external. The key is to look for areas within your organization where social media can bring new opportunities for growth, collaboration and connections for direct consumption. Look where your business is already strong, they will return your drivers on larger investment.
The steps you need to know to measure customer satisfaction of social media
Image credit Featured: Picjumbo
