Email marketing and social media are following two tools that are essential to almost all types of companies these days. There are many factors that go into creating an email campaign successfully come up with a clickable subject line for colors and fonts you choose. Using the right tools to get the right message to your audience is essential, and this is not during the holiday season. To get you started with creating a successful stay or any other type of campaign themed e-mail, we put together a list of do's and do not do them.
Are create shareable content
Your subscribers will not share your content if it is not of interest to them. Make sure to include content that is both interesting and entertaining for your specific audience. Doing this shows that you are paying attention to their likes and dislikes as well as keep an eye on these things when creating your newsletters. When it comes to the holiday season or creating a special email campaign on the theme, you must find the right balance of promotional content and entertainment content, which brings us to our next point.
Do not Overkill promotional content
Everyone likes to do good business, especially during the holiday season, but you do not want to annoy your subscribers with too many coupons and sales Special, as it is very likely their inbox will be full with these types of emails already. Your campaigns should include one or two special promotions via email at most. Integrating messages of joy holiday season with a friendly reminder to follow your business on social media or include a holiday gift, decor or recipe guides and more of your sales promotions.
Do your newsletters easy to share
Including a way for your subscribers to share your newsletter with their friends and family is an easy way to gain new subscribers. Make sure to add sharing options for the content that you include in your email campaigns, such as blog posts on your website or online store. In addition, you always want to make sure you're including links to "follow" or "like" your business social media pages and social sharing options, such as the newsletter on your display social media pages, so that your subscribers can share your content with their friends and followers on their personal pages.
Do not be limited
If you are going to include specific holiday themes in your email (eg Christmas and New Year), you must also include other parties, such as Hanukkah and Kwanzaa, to be inclusive of all your subscribers and reach a wider audience. If you want to customize the content, you can also create segmented lists that are based on customer feedback and trends clicks and opens you saw in some of your subscribers compared to others. For example, some can only click on newsletters relating to the purchase of goods and receive monthly deals, while others can share more of your editorial content, such as blog posts or graphics, with their friends on social media. Using segmented lists that email marketing services provide, making sure that you prepare the right content to the right audience.
Do plan holiday dates
During the holiday season, there will be many days when you or your company is out of the office, so you'll want to plan campaigns to send to your list automatically (if you do not already). You must also take into account the days that people may not be checking their emails or on their computer at all. Holidays are time spent with family, friends and loved ones so make sure you send your campaigns a few days early this time of year to ensure they are actually opened and read by your subscribers. You should also consider reducing the frequency of your emails during the holiday season to avoid overwhelming your customers.
Do not forget mobile
This is imperative. Many people check their email and surf the Internet or an online shop using their smartphones and tablets, so if your campaign is not formatted for mobile viewing, it could land your newsletter in the spam folder or even make you lose subscribers. When creating a mobile version, think about the way the police appear smaller on mobile devices and adjust accordingly. Too much text will deter your mobile subscribers read your newsletter so try to keep your content concise -. This way it is easier to digest
Ready to start with your holiday email campaigns? Check our email marketing reviews to find the best service for you and your small business. And make sure to follow our email marketing blog for more tips on creating a successful email campaign.