The constant progress of technology in the era of the Internet have provided small and large owners corporate with many more marketing tools. Having a social media as a result of increasing your brand awareness with things like email marketing, there are tons of ways you can improve your marketing plan and to appeal to a more audience. One way to do this is to have a website for all services, resources or products your company offers. But having a website is essentially useless if no one can actually find - this is where SEO can help. We break down what SEO is and why it is so important for your website to be SEO-friendly.
What is SEO?
SEO is the optimization of search engines and refers to the way your site is visible on popular search engines like Google, Yahoo! and Bing. It is important to note that SEO is not the same as the paid search ads, you will usually see the top of the results page of a search engine. Instead, SEO is organic and based on the relevance of your website is a simple web search for someone. For example, if you have a website for an Italian restaurant in San Francisco and someone does a Google search for "Italian food in San Francisco," your site should appear on the results page. The location of your Web site is located on the results page is determined by the ranking of your SEO.
Why SEO rankings matter?
A higher SEO rankings means your site usually appears on the first page of the results page of a search engine, for example, instead of the second to the third page of results. That means more potential customers will be able to easily find your website. So how is the ranking of your website determined? Your SEO ranking is based on a number of different things, ranging from keywords that you use through the pages of your site to how other websites link to your site, and the number of times people share your site on social media.
Why do I need SEO for my site?
While many companies have turned to social media as one of their main marketing tools, it should not be the only one, as most people have a general web search when looking a new business or service. The main reason why you should pay attention to SEO when it comes to your website is that it will help drive traffic to your site, which in turn, give you a wider public appeal increases your awareness brand and even potentially increase your sales and profit.
What are some simple ways to improve my SEO?
Because search engines provide organic traffic to your website, it is important to do as much as you can to help increase your SEO ranking, and there are some simple ways that you can make.
1. Use the tools of your offering website builder. Although they may be basic, a handful of website builders offer a kind of SEO tools for every page you create. For example, Wix has a tool under Settings page called SEO (Google) which allows you to write a page title and page description that will appear on the search engines. In addition, this feature allows you to define the keywords of the page and a specific URL page, which should reflect your keyword. GoDaddy WebBuilder Yola and also offer similar tools (in some ways) to help boost your SEO. In addition, Voog offers free SEO users with Google and Bing Webmaster Tools and paid ads with Google AdWords.
2. Create useful content. When you are considering content for your site, you'll want to make sure that you write useful information that is not only useful to your audience, but also relevant. This means you'll want to include specific words that relate to your business. For example, "National Car repair window" would be better for your SEO rank compared to something vague like "windows repair," as it would be lost in all the other sites that the search engine pulls ups for non specific repair window.
3. Share your content. Another way to increase your SEO rankings is to make it easy for people to share your site and specific content on your site (eg, blogs) on Facebook, Twitter and other platforms social media. This increases your visibility and can help lead even more visitors to your website. There are website development services that offer complementary tools for the social media sharing easy, and some services, such as Squarespace for example, allowing all plans to add social media monitoring and sharing social media buttons to their websites. In addition, it is important to update your site regularly to ensure that all your information is still relevant. Make sure one of the plug-ins of your site, such as WordPress, are current and that your themes and fonts are still friendly and easy to read.
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