In addition to being one of the fastest and most effective ways to reach your target audience, email marketing can also? help increase your social media following and directing more traffic to your website. Although there are many things to consider when it comes to your email campaign itself, such as the creation of fashion and catering for the target public, the first thing you must decide is what marketing service email best serves your small business and its needs. To help you decide, we compared two of the best services in the game: GetResponse and MailChimp. Here's how the two stack up.
How much?
MailChimp is one of the few email marketing services we examine which offers a free plan that exceeds the 30-day trial period. His Forever Free Plan never expires and does not require a weekly or monthly commitment. It allows you to add up to 2,000 subscribers and send up to 12,000 emails per month. If this free option does not match all your email marketing needs, MailChimp also offers two paid plan options. The first is based on the number of subscribers you have (eg up to 500 subscribers with unlimited email for $ 10 / month), while the pay-as-you-go plan is based on the number of emails you want to send. With this option, you pay for email "credits" for the number of emails you send (eg 1000 credits by email for $ 30) - once your short credits, you can buy more. Note that MailChimp also offers a high volume level, which can be customized for companies that send millions of emails every month.
What features does it offer?
In addition to its flexible plan options, MailChimp offers some of the best features that we've seen as far as email marketing goes. You can customize predefined templates or upload your own and import your current contact list to save subscribers, and you even have the opportunity to test two different campaigns with his A feature / B Split campaign, which is extremely helpful in determining what type of content your audience enjoys the most. It also provides registration forms that you can easily add to your website and social media, which can help you increase your email list marketing subscribers to reach a wider audience with your campaigns. Regarding the analysis will, the reports provide a comprehensive overview to monitor the success of your campaign, including things like how many people opened your email, how many clicked on the links in e- email, how many emails were returned and how many unsubscribed as people or the message marked as spam.
How much?
Compared to MailChimp, GetResponse is a bit more expensive. His plans cheaper Allots unlimited emails and up to 1,000 subscribers for $ 15 / month (or $ 12.30 / month if you sign up to one year). If you need a list of subscribers largest, the next level gives you 2500 subscribers with unlimited emails for $ 25 / month (or $ 20.50 / month with an annual subscription). While it does not offer free plans, GetResponse offers a free 30 day trial on all plans, so you can try before you decide whether you want to make a financial commitment.
What features does it offer?
As with many email marketing services, GetResponse offers many pre-defined templates, which are all fully customizable, or you can choose the HTML code of your own. One of its most useful features is its spam checker that shows you a preview of the inbox that your campaign will look like in the inboxes of your subscribers, either on the desktop or mobile . And like MailChimp, this service also gives you the ability to add subscription forms on your social media accounts and website and provides detailed analyzes. His analytical reports how many show opens your campaign has received, how many returned emails, how many link clicks and which contacts clicked on what links and the day and time the links were clicked - this helps you pick up on the grounds to you can adjust the days and / or hours you send your campaigns to your subscribers.
Which email marketing service is the best?
Because both services offer essentially the same features, it comes down to the size of your subscriber list is and how many emails you plan to send each month. If you have a small list of subscribers, MailChimp would be your best bet, as its free plan allows up to 500 subscribers and unlimited emails per month, and you also have the option of pay-as-you-go, allowing you pay based on the number of emails you want to send. On the other hand, if your subscriber list is already a pretty decent size GetResponse may be a better choice for you; while MailChimp assigns up to 1,000 subscribers for $ 15 / month, GetResponse gives you the same number of subscribers for $ 12.30 / month when you subscribe for a full year. And its list of largest subscribers for up to 10,000 subscribers costs $ 65 / month (or $ 53.30 / month with an annual subscription) compared to $ 75 cost / month of MailChimp for the same number of subscribers .
Interested in signing up for one of these services? Visit our view email marketing for more information. And if you are looking for email marketing tips to help your campaign, make sure to follow our email marketing blog.