Email marketing has become a critical asset for small businesses in all sectors. While there are many tools and tips to help you improve your two campaigns and content, there are many misconceptions that many people believe to be true. To help you avoid making major mistakes with your email campaigns and your subscribers, we debunking common myths of email marketing and why you should not buy into the hype.
unsubscribes are a bad sign
More often than not, when you start getting notifications that people unsubscribe from your newsletter, you assume automatically that there was something wrong with your campaign or you're annoying your subscribers, but this is not always the case. In fact, having indifferent people unsubscribe means that your subscriber list is organic and your content is actually being played. So while you can panic a little when you lose a couple of subscribers, remember it is okay to lose a few from time to time - after all, you do not want people who are not interested in your content to subscribe. As such, it is important to remember that you should never get too hard for people to unsubscribe from receiving your newsletter - always include a button to opt-out in each campaign you send as well an easy to find on your site. If you make it difficult for your readers to unsubscribe, people can start reporting you as spam, which means that some mail servers will automatically send your campaigns in the spam folder, even for those who are still subscribed.
Having a big list is better
If your subscriber list is larger, you assume you reach a wider audience, but this is not necessarily true. Some people may have signed up for your newsletter to an incentive (eg a sale or a discount offered for subscription) they have already taken advantage of, and now they can simply delete your campaign at any time that they receive it. To help you get an idea of who is or is not interested in your content, you'll want to make sure you enjoy the analysis tools offered by most email marketing services like MailChimp and GetResponse because they you allow to see which email addresses are actually opening your emails and clicking on your links and those that are not. Similarly, maintaining a healthy list requires cleaning time to time to ensure that your campaigns reach work email addresses. Be sure to pay attention to emails bounce and delete these specific email addresses from your list of subscribers.
You must use short subject lines of
Contrary to popular belief, using a shorter subject line for your email campaigns do not guarantee an open rates more successful. Your subscribers should know exactly what your email contains even before the opening, which means that the use of a shorter subject line is often too vague. Because the topic is the first thing your subscribers see, it is important that you take your time in creating the perfect opening line that is both pleasant and attracts your audience to want to click on your campaign. Visit our guide for creating a clickable subject line for details on how to create an enticing subject line.
The mornings are the best time to send your campaigns
There are several factors that go into choosing which day and time to send your campaigns because it depends on when your subscribers are actually check their emails and when they have the time to read their emails. One thing to watch is your greatest demographic, and consider things like time zone, age group and what type of device is often used among your subscribers (eg the computer with respect to mobile devices). While some say it's best to send your campaigns on a particular day or a specific time of day, this can vary on a very specific basis in each case, which is why it is important that you do your own testing and research to see who is the best fit for your subscriber list. After all, there is no sense to spend time creating and mailing a newsletter if it is not even reach your audience.
Looking for other email marketing tips to help make your campaign successful? Follow our blog marketing email for more information, visit our email marketing reviews to find the best service to send your campaigns.