Barry Feldman is a consultant in marketing content, editor, consultant social media and more. This post originally appeared on his blog Feldman Creative.
We all want to have an influence.
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So our conversations often become about marketing influencer you know, the art of getting big kahunas in your court. To achieve greater reach and resonance (ooh, fancy marketing of words), you try to win over people who already have it. And it can be surprisingly effective.
I found a fair share articles and e-books on marketing influencers that cover the basics, but have not seen a lot of practice lists and powerful "go get it done." Therefore, I created one.
For the past four years, I put a lot of time and effort in marketing influencer. Today I will share with you elements of action, I put in the game that are successful, and several examples of efforts that I attended.
I will assume that you have already identified your kahunas and dive into my suggestions.
1. Buy their books
influencers write books. Or maybe the reverse. The authors become influencers. Buy books and read. Write critiques. Believe me, they notice. Tell the author you dug the book and tell the world too. This is a sound strategy.
Example: In one of my first posts I did for Michael Stelzner I think I actually took this tip from Mike "Launch.". (I picked up a lot of advice from him.)
2. Engage on their blog
websiteinfluencers. Do their your first floor of the meeting blogs. Read. Subscribe. Comment. To ask questions. Influence marketing based on dialogue, so make the conversation happen and you get on the radar of the writer.
3. To promote their work on social media
If there is a non-duh suggestion in this post, this is it. Social media influencers are serious. You should too. Promote them as part of your content curation and help prime their popularity.
4. Connect conferences
There is no better opportunity to connect with influential people in your field than to attend conferences they talk to.
my friend Andy Crestodina Orbit Media Studios said it best. "Nothing comes close to the quality time face to face. Success comes from opportunities arising in relations, coming events. "
5. Send them mail
as effective as social media can be, you can make an unforgettable impression on an influencer you want to connect with by sending a note or a small token of your appreciation by mail.
Following a meeting, conversation or even an online exchange by mail. the chances are large, the "touch" will be appreciated and remembered always.
6. Join the blogging revolution
If you are not blogging, it's time to start. The target influencers you need a reference point when you manage to get on their radar. a LinkedIn page is a start, but will not be comparable to a blog where you express your point view.
Consider referencing your influencers in your posts and they are even required to visit your site, promote it, and maybe even link to it.
7. Guest Blog
After establishing yourself as a blogger, offer to write messages to customer influencers whose audience you are aiming to achieve. Carefully consider the type of content you publish influencers and pitch promising ideas that fit that bill. You could even write a full post and send.
This approach has worked for me many times and has become one of my most effective tactics to make meaningful connections with influencers.
8. Co-create content
co-creating content is undeniably effective. You can reach out to one or more influencer to get a quote or make a post, computer graphics, SlideShare deck or any type of content by "rounding" the ideas of the industry leaders.
If you are not sure that your connections are still strong enough, you can create a "round-up" simply by pulling quotes influencers and link to your sources.
9. Function influencers in the lists
Create a list, a piece of content that is a valuable source of suggested resources. An obvious place to start is a list of "best" best sites, podcasts, blogs, case studies, etc.
My post "26 useful emails that I receive, open and read (and you should too)," applied this strategy to great effect. Everyone, regardless of their importance, to evaluate these types of visas.
You will make yourself and your influencers a favor by warning them that they were included in your content and are likely to find that you have created a team of influential leaders sharing your content with their tribes.
10. influencers Interview
Become a media editor gives you a new media "press card." Invite notable influencers to be interviewed for your blog, podcast or video. Tune into their agenda and allow the interview to support it.
For example, if you are interviewing influencer wrote a book or was involved in a major project, become familiar with the effort and have the conversation in your interview.
11. Pursue the possibilities of expression
influencers are doing their thing in conferences and are perpetually on the lookout for new ideas and idea generators. Be active on this front. Even if you can not find the influencers on your list in your audience, they are likely to notice that you are a speaker.
Try not to be intimidated by the prospect of standing on the podium. You could alleviate stress by starting small instead of applying to present at major events (I have come to know the rejection process very well, thank you). Look for local events where you can start your career talk.
12. host webinars
If the prospect of speaking live, intimidates you or you find it difficult to get speaking gigs, a webinar is a convenient alternative and powerful. While hosting or guesting on a webinar is a wonderful way to establish the influence, it is also the perfect opportunity to connect with influencers.
This is a webinar, "Rock and Roll Content," where I played host to Robert Rose CMI, Doug Kessler Velocity Partners and Jason Miller of LinkedIn, a nice trio of experts in online marketing influential.
13. Produce videos
The videos that you do to YouTube (or platform) present opportunities to invite influential customers and / or talk and present their work. Be sure to offer your videos to influencers who might benefit from reposted or to reference.
14. Publish eBooks
eBooks are ideal for including interviews, raids, quotes or mention of any influence.
Look how Jason Miller called many of his friends and new media connections in the "Guide to the sophisticated buyer of LinkedIn." Jason definitely established new relationships helpful in achieving this eBook stellar.
15. Think visual
If you include images in your work (and it better be) and using many visual media growing in popularity, finding ways to feature influencers there too.
I like to present quotes from leading the pins (and others).
16. Approve
Blogging and LinkedIn endorsements offer two main ways to publish an approval. I recommend you to create detailed and sincere annotations for influencers.
Be careful not to go fishing for favor to be returned, but do not be surprised when it does.
17. Create case studies
No release. Look for examples of your influencers who are the type of things that your audience needs to know more about and publish case studies about them. You can do this in great detail in a blog post or podcast or have a micro-approach with the approach of the case study highlighting their work with updates to social media.
18. Make your LinkedIn social center
When I am invited to consult with clients on their social media efforts, I try not to put the cart before the horse. That is, I refrain from recommending a network before I understand the client's objectives and their audience. But I never leave LinkedIn. LinkedIn became the universal center of personal branding and distribution of content.
I recommend you develop an obsession LinkedIn and pursue meaningful relationships with influencers there. Create a robust profile, post your best media properties, obtain relevant details, profit groups, integrate SlideShare, post messages, and share useful content on LinkedIn.
19. Advertise
Advertising is not dying. It is constantly changing and trends in digital media offers the possibility to do some laser targeting. If you're struggling to get traffic and leads you are looking for organic efforts, try buying clicks.
Most uber-targeting advertising options offer social media. And, of course, Google and YouTube offer a variety of pay-per-click, pay-per-view and retargeting options. Your influencers are likely to surf the same sites and must see you there.
20. Use your bulletin
Your newsletter is a great way to feature and influencers SEO. I have a newsletter, "AEIOU," which was designed to showcase the work of leaders made in the field of online marketing.
21. Get your employees involved
Your online marketing efforts should include people from all different departments of your company. In addition, you can hire contractors to help with your content and social media.
Make sure everyone understands who your influencers and what tactics you use to influencer marketing a team project.
22. Take your competition a little love
You can cast a wider net by including competitors in your content that you apply some of the elements of action that I propose . Perhaps a competitor has published a great book or host a webinar (and it has your influencer). Do not be too proud to recognize and support competitors.
23. Connecting People
What is this power tip. Look for opportunities to connect people, including your influencers. For a number of reasons, I often found people to each other with an email explaining why. In many cases, I connect bloggers to site managers, I think they would be a good fit to help.
24. Create community
There are a ridiculous number of ways to reach your influencers are groups or invite them to yours. To name a few. Conversations Twitter, LinkedIn Groups, Tribber, Facebook, Google+ communities
25. Current badges
When you start to get some traction with your influencers efforts, let it be known. When available, take a badge or a small piece of work that reflects your alliances and display it on your site. I show my badge Inbound Marketing Certification and logos of the sites I am writing in various places on my website.
Do not be afraid to start small with this. The badge should not be the New York Times.
26. Be the first to adopt new platforms
When the opportunity to test, try and buy a new tool, go ahead. If it proves to be a winner, to create content on this and do not be shy to suggest. Imagine an influencer said his tribe you were the reason he or she runs "XYZ".
27. Ask for advice
Certainly you have to have a relationship with your influencer to hit for advice, but do not be shy to try. great value student influencers.
28. Study them
In addition to speaking and hosting webinars, influencers and develop often sell information products provided online (courses and membership sites are two examples currents). Buy them. To be involved. These types of products are often complemented by online forums, this could be the ideal place to connect.
29. Thank
Say "thank you" and to recognize your influencers often and creatively.
30. Be an influencer
influencers As your marketing efforts are beginning to gain steam, you will get asked to do interviews, co-create content, advice, and more again. Do unto others.
I hope you have questions, comments or thoughts. I'd love to see the comments section below become a conversation on this subject. Who knows? Maybe we will improve our influencer marketing chops sharing ideas here. So go ahead.
25 pounds underestimated on persuasion, influence and understanding of human behavior