Ilya Pozin is a serial entrepreneur, author, and investors. He is the founder of online video entertainment platform Pluto TV , social greeting card company Open Me , and the digital marketing agency Ciplex .
We are still suffering from some form of sexism in the workplace.
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When given the choice for a woman or a male boss, 33 percent prefer a man with only 20 percent prefer a woman, a new Gallup poll found. Although the gender gap is closing as we look preferably trends through the years.
In the 50, 66 percent of people preferred male bosses, unlike a mere five percent who preferred female bosses. Twenty-five percent did not care if they worked for a man or woman at the time, and now that number has almost doubled.
The increasing indifference in gender management may reflect modern conceptions of society. For years, women have pushed for equal rights, then feminists to take things further. Now we have a history of women respected in positions of power behind us.
The Rosie the riveter "we can do" mentality inspires independence in the minds of almost everyone with a brilliant idea.
industries Crossing
A UCLA study found among business majors, student sex men are nearly four times more likely to focus on entrepreneurship as students. But 19 percent Women still study business -. Not far behind the 27 percent of men who
The number of women entrepreneurs has soared, with a 68 percent increase since 1997. Some states, like Georgia, saw one of the owners female growth rate of over 100 percent business; others, such as Texas and North Trail near Caroline. Although gender bias is still with 60 percent investors who still prefer sloped business projects by attractive men.
You heard the mantra "know your audience," and if you have studied basic social psychology, you know that we like people who are like us. Sometimes the best how to market to your audience is to be a member yourself.
as your own audience member, you can easily tell what you expect or desire for your product . But if by nature you can not be a member of your own public What if your market and audience is dominated by a demographic group that you do not fall in -? as male or female
with entrepreneurship now a viable alternative to working for 'the man', the workforce is seeing an increase in male and female entrepreneurs. Thus, a woman entrepreneur can succeed in a traditionally male dominated industry? Similarly, can a male entrepreneur succeed in a traditionally female dominated industry
examples of successful entrepreneurs who crossed in industries dominated by the opposite sex :?
Breaking the flame of the child
as a woman, it is not so easy to start a company in the industry the male-centered technology. This was the case for Lori Fenstermaker, founder of Scavado , a search engine for recruiters with very specific requirements.
"I think people would have an easier time accepting me if I had founded perhaps a handbag company or if I'm trying to change the world through yoga or something, "she said.
Scavado began as a Fenstermaker tool developed for its own recruitment practices, but when one of its customers saw his secret of success, they asked to buy the license.
Four years after the launch, Fenstermaker joined a single business accelerator woman in Denver called think Global Institute , who provided the advice and support she needed to move Scavado on the road.
However, it has not exactly been a smooth ride for women's developer-founder. Fenstermaker said one of his first moments as an entrepreneur women experiencing gender biases.
"We received a coveted worldwide HR Tech," recalled Fenstermaker. "Before accepting the price, I was with 9 other recipients. - All men
" One of them asked me who I accept the price . Some people even made or implied that it was really my husband's company and I was a shell so that we can obtain the status of minority women. "
As Scavado continues to grow, Fenstermaker admits, like many entrepreneurs, she learned many of his best faults strategies. Several mentors have helped navigate the path to ownership businesses -. and not all of them were women
"some of the men who guide me through this road gave me some of the best tips I have heard regarding the treatment of gender bias issues, "she said.
As for other women looking to break into the world of business, Fenstermaker advises four important things: Go with your passion, follow your instincts, make sure that your business solves a real problem and only make money if you need it and those who truly believe in you.
The only man in mom expo
When 29 tech entrepreneur Alex Furmansky entered space for families with plushies, he had no idea what it was for. His company, Budsies , turns out custom plush toys.
The idea evolved as Budsies Furmansky grew along her younger sister. She constantly making drawings at home school classes, camp, and art. The drawings hang on the refrigerator, and then eventually move to a box in the basement.
"if you could turn the wacky shapes and illustrations by friends that would last forever?" Furmansky thought then he looked at his sister tuck her stuffed animals in bed one night. So Budsies was born.
As a minority in a sphere dominated by women more traditionally Furmansky noted there is a clear gender gap in the market.
"The pressure is more pronounced when we present our Budsies stuffed animals mom's exhibition" Furmansky said. "We are generally stand alone with a man behind the table."
But he sees it as less of a challenge and more of an opportunity to stand out. Although that he admits, have a gender neutral name causes confusion.
"people usually assume the founder of Budsies is a woman," Furmansky said. "the customers and journalists write to ask us to talk to "his" asking for me. "
This is not to slow business by any means, though. the key to business success lies in a diverse team of employees and advisers.
"We want to include as many perspectives of both sexes as possible," said Furmansky. "Each for we come with our preconceived prejudices, to have a variety of inputs allows us to maximize both creativity and sensitivity. "
with the increase of entrepreneurs through in specific markets dominated between the sexes, we could continue to see the gender gap become smaller until it disappears from the workforce altogether. Although we can never erase preconceived notions about gender roles altogether, we'll at least see people chase their dreams regardless of a stereotype.
Just look how far we've come
What I learned in my first year as head of the starting direction wife
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