Rohan Ayyar works E2M, a digital marketing firm quality specialized in creative content strategy, web analytics and optimization conversion rate for startups.
The long awaited and highly anticipated Penguin 3.0 update Google is finally here . It is almost done roll as I write.
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Penguin 1.0 targeted sites with backlinks that had too much anchor text optimized for the keywords money. Penguin 2.0 went further and sites that engage in practices "black hat" attacked - comments, directory listings, articles, internal pages of blog networks and mass link buying almost any kind, came under its jurisdiction. And from First Impressions , it appears Penguin 3.0 is not much different from its previous editions in behavior.
And more losses, sites that have done well after being burned by previous updates are seeing good recoveries visibility and ranking.
However, Google spent a threat, he was threatened with extermination for some time now. Guest blogging for links
in his Happy New Year to SEO message earlier this year, minced Matt Cutts no words to advise marketers to stick a fork in her. But even if we witnessed the subsequent drama of the sentence My Guest Blog, in my opinion, all hell (in the true sense of the word) is yet to come off.
Penalties dished for guest blogging have mostly been manual until that point. Google is yet to punish us with a blog called the penalty scales.
So what I'm wondering is, " What if Google had penalized sites for links to anonymous posts with Penguin 3.0?"
Why would he do it?
the stated goal of Google is to get rid of "against nature," and "manipulative" link building. and you n has no choice but to take his definitions changing these terms at face value.
the closest you can come to guess what Google intends (not what they mean) is to read link schemes section of its quality guidelines. Google said it seemed to seriously deal with these types of systems links:
The key words for me here widespread campaign and anchor text links . These are what the algorithm will seek to analyze.
Side Note: The page itself mentions PageRank over a quarter of the time it mentions Links . And connects it to the Wikipedia entry of PageRank, which has been classified as outdated.
But I digress. Point is, the abnormality and manipulability links are open to the interpretation of Google, not yours.
Penalize customer sites connected messages with links will be a utopian realization for spam detection Google's algorithm, because the reasons are harder to detect, relative to the directory and Article sites. But that will not stop Google. He has a job to do.
Despite Matt Cutts crying hoarse that guest blogging for SEO is done, everyone n has not got message again. This is not to bash Brian (super-smart guy) while is down but ...
- "backlinks land from authority sites? " Eh?
- "Part of your SEO campaign?" No!
- "Guest blogging domination" please
Let's face it: if you target! " high authority "sites get untracked links (see below), say" help "instead of" client "go niche, or include graphics, there is no such thing as safe guest blogging .
Can Google do?
With implacable progress in AI and machine learning, Google could (sooner than you think) to replicate its search algorithm, the experienced "trained and discerning eye for marketing" natural "links.
Penguin could even incorporate text signal / image Panda-like (he is already reading the anchor text) to lift the naturalness bar. Google would essentially look at the sites where you get your links and ask these questions:
- are these good quality sites in terms of confidence and perceived editorial control?
- they are in the same niche, or do they have a relevant topical category for the entity associated with?
- on the balance of probabilities, it appears they may accept compensation for the links?
Google could even go for a new type of sanction involving manual actions by the flags that are raised algorithmically when a level playing unnaturalness is detected, provided that they have a well-defined process in place.
How Google do?
This is where I start wild speculation. Anyone who has an amount of web marketing seriously or blogging can tell when a link is connected to a client. And how to tell which is observing the models.
love of gold
There are some models linking characteristics of anonymous posts that Google can identify (and punish) with little effort. In fact, it is already do in many cases.
The first? author bio links. Duh. And while you're at it, do not think links "brand anchor text" is safe. We all know how the link with exact match anchor text was taken for granted, as opposed to "Read More" for so long.
Google can understand, with the same ease as the author bio, models in the backlink profile (range authority), the speed and the acquisition interval ( "Campaign "alert), and author content. James Finlayson we warned about it some time ago.
Google might also be able to determine if the various authors associated with the same company are linking to the same sites of their articles. This is a model that combines a clear marketing agency with their client.
Google has collected all user profile information they can "marketing content" with a long three years Copyright Scheme ( which, incidentally, in the words of Google, has not been "adopted" by anyone outside SEO) community. What they have stopped showing the author information in search results is no reason to suppose that he does not use it internally for other purposes.
There are between the two sites called "community" or blogging " niche ". I want to see them as BuzzFeed poor man. they are usually well designed and a lot of commitment and input of the niche / community they meet. It's easy to get your post on them, because they publish messages members with little or no restraint.
It is a pleasure to spot artificial anonymous posts on these sites. The classic modus operandi that spammers (I hate to call my bedfellows that) follow is to register, fill out a profile, publish a post with usually two links "contextual": one to a site you've never heard of and the other to Wikipedia.
Google has been increasingly targeting community sites in manual penalties; so now they are a species endangered.
When SEOs graduate connect inside the content on blogs with editorial control, the first thing they do is list posts with the site a customer as one of the elements. You have all seen "5 tools that project managers are enthusiastic" post (with aesthetic screenshots) Delving into the nitty-gritty of Basecamp, Asana, Trello, Zoho and BrixHQ.
BrixHQ? It's this one. How difficult do you think it is for Google to distinguish software with 100 users of four that have thousands? Or choose a site ranking on page 15 of six ranking on page 1 or 2?
Google targets not only the sites with poor entering link profile, but also those who have a bad out link profile. And these sites have - hold your breath -. Models largest site
For example, there some that the insertion of links your customers messages to their money pages. Their editors are human manifestations of Infolinks .
Other host blogs require the blogger asked to include at least one link to another post on their site. Matt Cutts said that generally , internal links do not give you the trouble. But it seems he was referring to links given by models as opposed to publishers.
Other sites for dark sentences are those with posts unrelated their central theme.
"Where should you buy your next home?" Not going to cut it on a site with Equipment Infographics mobile social and Gaming on his menu.
surfing the net, you find that connects to Shea Homes, and is now writing Sourcing (or president, depending on how you look at it). They are a company Social Media specialized infographic design . You bet they know everything about real estate!
Do they seriously think Google can not see through it? Why not Google harbor his text ads, image and context reading skills from one page to the entire domain?
Get Smart
Therefore, Google can identify a client link in a list of tools or to distinguish it from Wikipedia. So what is a guest blogger to chip
You have more "wanted" links to posts on other blogs and sneak a customer to their Bad luck:. The customer wants a branded link. And so you have a link to a tool and the other five items. Odd one out!
Okay, you convince your client that you can get a link from a site "authority ". No luck: They are new to the business and not have a blog. Our tireless guest blogger decides to put his "authority" anyway and establish a link with - what else -. Keyword matching anchor text
The example above links to Hostt. com, which, as of this writing, has no relation to Peter Daisyme (paragraph subject), being action-oriented (cap section), or traits of a successful entrepreneur (title).
Hostt.com now has a blog (go ahead, they will gain links to their posts), but guess which a author all positions?
other links in the article above are still in good faith, similar to those under No. 1. But you (and Google) can do what stands out .
Say Googlebot spots it and decides to investigate further. They might find that another author authoritative linked from another site authority:
Although it could be said that I do not have the authority or expertise to say, I will: there is no credible reason article mention that the only link at that site using anchor text it has. Free Web hosting companies have little to do with reasons not to invest in startups (post issue), even if they happen to be founded by the author of the message.
Again, the anchor text cries keyword rich . ( "A" is a stop word that Google does not count in queries, then why should it do so in the anchor text?) And of course, all other links are "well documented" items.
Google could also look at the relative placement or order of artificial links. In the two examples in point 2 above, the suspect link was placed at # 2. Throw in a real mine first link to the publisher at ease, and then the link you want. Then add four more links to taste. Easy-peasy.
Other authors less cautious, tend not to place any link after they slipped into their own. This explains the posts with five ties in the first half and none in the second.
Patterns, patterns, patterns
It's time to go to blogs that link to or promote spam (or black hat SEO, whatever you call it). We all know too well that MyBlogGuest and PostJoint were penalized for being manually blog networks .
Now suppose they could combine as pure spam barely began to distribute at this time and automate all .
This would mean a site offering "guest blogging services" (having a page for the service or a link to it from a menu) or the promotion of a network blog is for. And Marie Haynes also said that you might be the right target for the promotion of Google game means. Scary.
Genius is genius fact
Back to the tools. Now I continue to give examples of sites that sell products or web-based services, because those are the ones we can easily identify. I could dig links to real estate websites, auto insurance or who were just as expertly tuned, but the our most creative online marketing link building genius is reserved for web / mobile products.
Let me start by saying that Matthew Barby is a smart guy and I chose some of his posts as examples, because I know he deserves to be quoted in a section with "Genius" in its header.
Matthew writes for Search Engine Land, the blog Moz and SEMrush. Just assuming he built a link to Buzzsumo (a great tool to help you find the powerful content and key influencers for any subject), you'll find the following statistics for the positions he made in 2014:
- Search Engine Land : Post 3 of 4 link BuzzSumo
- Moz Blog : 2 of 3 messages link to BuzzSumo (2014)
- SEMrush :. The only post here links to BuzzSumo (Ok, I lied It is not binding, he cites But perhaps SEMrush unlinked They did it for me once)
Six of the eight stations connecting to BuzzSumo -.?.-nous something here? Google could identify one or more sites author quotes or links to mainly Articles and run link: Post ratios to determine if they are "against nature"
In addition, "the link building? "and" content "seem to be the keywords associated mainly with BuzzSumo in substations. Hmm, keep the buzz of hummingbird.
| website | Post Title | Section Title |
| SEL | How to get your content Linked from high-level websites | Find gaps content |
| How to press inquiries can be a gold mine building Link | How to respond to requests | |
| Why SEOs need to stop Automate Email Outreach to Links | stop Over-Automate | |
| Moz | The power of authors and content for Link Building | Find a popular [19459048text] |
| My recipe for success: How to run a successful blog | the content analysis | |
| SEMrush | what hurts your business blog, and how to solve this problem | Understand the current landscape |
Clever link builders never talk about a product, service or tool itself. They always have the club with similar (which is not competitors ) sites, so that the link / citation does not stick. Call these winglinks .
Assuming Google sees two or more tools being mentioned or linked in a number of articles, they could include on the basic ratios we incalculable non-PhDs, which areas and punish those who ignore.
Social engineering , in the context of information security, refers to the psychological manipulation. It is a type of confidence trick , which is in turn an attempt to defraud a person or group after winning their trust first used in the classic sense of confidence.
Once the author has acquired full publishing rights to a system, and the host blog (especially one who has a thorough verification process) is confident their Articles are a fairly high quality, there is little to stop the author openly promote the sites of their own or their clients positions.
We have seen examples in "Get Smarter" above. Even referring sites deemed are not immune this practice.
the rationality of binding a client site when considering a common practice in the industry, they are, is questionable at best. However, Google We do not know to give you the benefit of doubt.
And so it follows that the messages even invited on referring sites respected will not be spared .
But it was not to be! (This time)
the nightmare did not come true (yet). long live guests posts! Penguin 3.0 seems to be mostly harmless.
But you never know . Penguin 1.1 was released just a month after Penguin 1.0. And it was a targeted update that used data processed outside the main search index. A significant message that Google sent then:
always want to take the risk
Well, what can you do
?If you run a multi-author blog that accepts anonymous posts:
- However careful your screening of writing might be, it is almost impossible to match Google think all time. A few bad apples might slip through now and then.
- You could change all links to nofollow, as Econsultancy did. But that puts your editorial links in same bracket as / sponsored links untrusted.
If you are creative links / content marketing to blogging / writing / contributor messages / articles / stories on different sites and a link to your site from them:
- If you get a warning artificial Google links, do not panic. Whatever the extent of the trouble you get, you can recover him.
- nofollow links building could work for you . However, the jury is out on how the prospects on Google nofollow links change over time, people should start building in the thousands. I have personally seen Google nofollow link cite as an example in the "Examples of URL" they give when they reject your request for review.
- Take a holistic look at your profile backlink. as Mary said "It is not Source a link which makes unnatural." Understand that Google tries to analyze between grounds to determine if intend to manipulate their search results.
- Do not go descent
How to analyze and leverage Google's guest blogging warning