Matthew Capala is an Internet entrepreneur, SEO strategist, speaker and author. He is the founder of Alphametic, organic growth accelerator and SearchDecoder. Mathew is an Adj. Professor at NYU and is the author of the book, Amazon-bestselling "SEO As I am 5 ."
Content monetization in 2015 is to learn new ways to distribute and content on the market so that you can reach additional customers and leads on platforms that offer a large number of 'engaged users who are there for a reason :. to buy premium digital content
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The days of landing pages optimized with keywords downloadable PDF files, powered by PayPal and video testimonials are best made long ago.
established brands or websites long with decent traffic can still convert visitors into paying customers hard earned site using the tactics and technologies of the past. You can do much better by exploiting some of monetization engines neglected content out there that bring a lot of value to your audience development efforts. Some of the benefits include:
- integrated user base
- confidence shopping card
- high placements in Google
- network effect
- algorithm that rewards performance
- ease of use and ability to change
- toll
the new rules content monetization
Why do you need to use content monetization engines to build and distribute your digital content products? Because Google and consumers have evolved.
Marketing is not democratized. The distribution is available. The porter came out, opportunities for all are. You tap into Amazon, the next gold rush on the Web? You build courses on Udemy, the largest online course platform on the Web?
These high growth platforms, such as Amazon Kindle, Audible or Udemy, are also well ranked in Google and have their own distribution channels.
The network effect
Above all, their algorithms are constructed in a way that rewards the network effect - each additional user brings many value to your business because your ranking authority on these platforms increases.
For example, the Amazon algorithm gives your content more "love" as more users connect to it. Amazon KDP Select to offer your Kindle book for free for a limited time. Amazon download each quality adds value to your book, boost your Author Rank allowing you to be more visible in the search Amazon, the relevant categories and product pages (users who bought this book also bought your book !).
This is a win-win. If you get enough users to download your book and file reviews, Amazon will do the job for you. You can not match that of a downloadable PDF on your site.
If you are going to offer something valuable that you may as well get paid for it, right? Learning to effectively monetize your content frees you to create a larger volume of inspiration, value in your niche.
Look no further than the information products or information products, as a means of packaging your knowledge into a clean, prosperous row bundle.
Start with 10 ideas
integrated monetization strategy Content for content monetization engines involves acting like a beating of healthy heart . You need to be constantly updating your content, re-launch, re-viewing on different platforms, and building new products and formats that aggravate your audience and revenues.
Calaudia Azula Altucher is one of many examples of creative content marketing that has taken a self-publishing approach to share his message. After co-author WSJ bestseller, The Power of No, she used CreateSpace and Kindle publishing platform to launch his next book, Become Idea Machine :. Because ideas are the currency of the 21 st Century
In his book, Claudia inspires us to come up with ten ideas a day as a way to achieve success in business. His mental model can be applied the basic principles of the monetization of content marketing: you need a steady stream of good ideas
.According to Claudia, our ability to come up with fresh ideas is like a muscle idea . It atrophies if it is not used and exercised. If you exercise every day pushing your idea muscle limits (three ideas are easy, 10 ideas are hard!), Your idea will grow in muscle performance and speed.
The Power of Compounding
Keep your creating dynamic content rolling. Turn your content into a brand. James Altucher did just that with its "Pick Yourself" series of self-published books.
"The best way to promote your first book is to write a second." ~ James Altucher
The great secret is a secret really;. you boost opportunities by offering free forms, a packed-value content like e-books, online courses, slides and a blog because the web savvy visitors require value create value and become valuable .
Although distribution platforms may change, the principles remain the same. creating useful, solving content issues for a targeted audience and distribute through multiple channels.
Stick to the basics early on, then learn to evolve through different platforms and channels. The challenge is to create a process that allows you to find amazing ideas that are repeatable and scalable. Small things will worsen.
9 Content Monetization Tips
Amazon is the Doorway
Amazon platforms are the ultimate door to monetize your content. Amazon offers a full range of self-publishing to marketing and distribution tools. Amazon is 5 e the largest site on the web in the United States in terms of traffic and it seems highly in Google. The unique digital display window is a search engine sees a huge amount of daily volume.
Amazon users know exactly what they want. If your product is a match - and appears on target keywords - expect to see your product downloads and revenues increase steadily
. 
smart keyword targeting
Tag your book properly with the right keywords on Amazon to create a interested traffic flood. I used MerchantWords tool for coming up with creative keyword strategies to optimize my book, SEO As I'm 5 on Amazon. This mining tool Amazon actual research data. You can also use Soovle, which is free. Do your homework to find appropriate keywords.
Categories and Taxonomy
Categorize and organize your information products to get best results. Bifurcation in similar niches grow your presence quickly. When I launched my first book on Amazon, my goal was to establish the best seller status in both "online Internet search" and "optimization niche search engines." I'm not target the most competitive categories such as "marketing". Rather, this cross niche domination expands your presence and strengthens your brand online. Dominate a niche more and win big .
Blog Book
In a world where nearly 80 percent of consumers looking for a product or service before buying it, invisibility is a far worse fate than failure. You must be seen to be known, and you must be known to generate sales.
book is generally the basis for the creation of successful monetization strategy content. It is the element in your arsenal cheap content marketing that allows you to get your message to as many people as possible. Then you can move your audience to higher price point items, such as online courses, subscription or membership.
But the book is your best bet to convert a blog reader into a customer. I published "99 SEO Tools 99 Cents" on Amazon Kindle resources to offer a very low price point of product packed with tons of value to readers. In the spirit of composition, this strategy has paid to channel more users to my books.
Persuade prospective customers by the first chapters of your book blogs. Think of these blog posts that some breadcrumbs that you follow to draw in avid readers. For example, I have published a few chapters of my book after the launch of The Next Web (The Good, the Bad and the Ugly SEO), and several other media.
Guest blogging is a powerful way to leverage your presence at the time of product launch. Be seen by a growing number of interested users, and rent it real high stakes by offering rich content and high quality. If readers like your content, you will receive a sign of approval by the increase in subscribers and eventually customers. Test your book chapters at the beginning through blogs and test your concepts before starting to sell your ideas.
Start your Kindle eBook
Download your eBook to Kindle Direct Publishing (KDP) to launch your content monetization efforts. You can generate income from 35 percent to 70 percent per sale depending on the pricing model you choose and the content you provide. The maximum amount you can charge is $ 10 USD. Consider KDP Select whether you want to take a 90-day commitment to exclusivity. KDP Select eBooks are free for five days to generate the value of a world of buzz about your new release.
market your book Paperback by CreateSpace
After releasing your Kindle, intensify and appeal to a wider audience by releasing your pocket book on CreateSpace. The price depends on factors such as size, color, coverage and depth of the book. To order copies in bulk to receive a higher discount and generating a buzz by giving these books for free, or sell them using Square. Then you can organize workshops and book signing events.
Generate buzz by promoting your pocketbook on GoodReads. Members of the community can increase the visibility of your book by sharing their thoughts on your pocket book. Tap into word of mouth marketing and book drive sales.
If you are happy to go the "Do It Yourself" design route consider using Canva. This free software helps you to create free, rich graphics and covers for your products. Presentation counts a lot in the online game.
bootstrapping entrepreneurs like me can use Fiverr to Crowdsource images of books for $ 5 . Note; be super precise in explaining what you want. Any lack of clarity can be confusing for designers and probably produce slightly less than the desired image. However, the addition of color images eye-popping in your book can create a magnetic attraction in the spirit of the fundamental principles of infotainment.
Start your audio book
Use Audio exchange Creating choose a skillful narrator to present your book audible. Adjust your content accordingly Vibe listening. This program integrates with Amazon to offer you access to a massive, targeted audience.
Select your Audible audiobook market. Leverage your presence by the effect of networking on this site. Users can choose from a wide range of audio books and tap in a free 30 day trial. You can also earn royalties by integrating with Amazon Audible.
Start an online course
Start an online course through the platform known as the Udemy. Features of this platform include flexible pricing, unlimited coupons to drive sales, a model of 97 percent revenue plentiful if you sell your own course, and 50 percent if Udemy model sells courses and a share of 25 percent of income if an affiliate Udemy sells the product. Build an online course establishes your authority and opens another monetization flow for your brand online. I found it useful to market my Udemy course with a reditrect attractive and memorable domain IWillTeachYouSEO.com.
Keep video conference less than 20 minutes, and offer free samples. Make sure to add promotional videos with testimonials from students earn trust. Use coupons to attract buyers to negotiate and deliver your course free for bloggers to review. Think long term; many positive testimonials offered by the authority bloggers niche tour will boost your sales in the long term business, and they will enjoy free premium content.
Your "do it yourself" video and audio production tool box should include Camtasia and Audacity to create high quality videos, produce screencasts and remaster audio. Increase your online courses with the tools to stand out.
Subscription-Based Platforms use
Spread your word online courses with SkillShare and SkillFeed. These platforms are based on a model similar to Netflix; access to online courses for a monthly or annual membership subscription. You can repost your Udemy over here if it does not reduce the value of the course. Otherwise, you would be better repackaging in many small courses online for sale.
Content business leads, so pack your knowledge in information products to benefit your audience. Set up a steady stream of income through smart monetization strategies. by Happy
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