Nathan Parcells is co-founder and marketing director InternMatch , an online platform connecting the top student candidates and employers. Connect with Nathan and InternMatch on Facebook LinkedIn and Twitter .
Transform your customers passionate in your company's marketing team may sound crazy, but just might work -. Especially when customers are students with a captive campus audience
Do business with 5,000 people
Momentum by TNW is our technology event in New York for all Those interested in helping their business grow.
More and more companies are adopting the brand ambassador campus ambassador programs and to get the word out about their product or service. With social media marketing taking off, it only makes sense to get your best customers Chat in person and on social networks.
After all, a 2013 study found 79 percent of consumers trust online reviews as much as personal recommendations.
When it comes to your local campus (or not so local), it's time to stop ignoring this young consumer base. A 2011 study by re: fuel students found still control nearly $ 417 billion of disposable income. With the right brand ambassador program, you can improve your social status, improve brand recognition, and tap into the lucrative campus market.
Here are some ways leading enterprises, large and small - from new startups like Lyft established giants such as Google - are the ambassador of the right brand programs:
promote your program as Lyft
the first step to get brand ambassadors is to actively promote your program and make your openings brand ambassador easy for interested candidates to apply. This means collecting all the information about your program and store it in one place for easy retrieval.
social carpool service Lyft openings ambassador houses and information in one place, as well as photos and videos to give students a better idea of the company.
Your program page brand ambassador should be as populous and inclusive as your company's career page. You need to sell interested candidates on the advantages, benefits and corporate culture in order to target the right ambassadors and convince them great candidates to join your team.
Entice your target audience with freebies like Google
After gauging the attention of potential ambassadors, it's time to get them in the door. Of course, some of these people will be motivated to work mainly for the experience, especially when student recruitment. However, most brand ambassadors will be looking for some reciprocity brand they choose to represent.
Smart brands know that offers some free benefits can develop a program of ambassadors much faster than offer the experience as the primary motivator.
Just look at Google, whose student ambassador program now well established began life as the "Google Pizza program." What was the Pizza Google program and how he helped infiltrate the Google campus ? the main idea involved Google campus ambassadors buy a pizza for their scientific peers computers during difficult times and around deadlines.
This helped Google to create buzz around the company and form links with talented programmers and iT superstars, the same type of high-level talent for the organization later hope to recruit. by giving free pizza, Google has created a link with their next generation of consumers and to the recruitment of blocks building up.
host events like HootSuite
According to a recent survey, the brand live events are the pilot of the recommendations of the trade mark ° 1. These events clock in 65 percent, beating the recommendation of a friend even (63 percent) in importance with regard to the brand experience.
Knowing this, many programs are ambassadors campus events an integral part of marketing efforts to attract new consumers. For example, social media metrics company HootSuite allows users and brand ambassadors to host "HootUps." These gatherings are put together by ambassadors on campus and fans of the company and involve the media discussed best practices and social networks.
The events are marked with HootSuite loot, but they offer students the actual value and the ability to make great contacts. If your events offer consumers and customers something useful, they are likely to absorb your brand to provide tangible value to their lives.
Put down roots in the community as Uber
Perhaps the most important aspect of any ambassador program, if your best people live on campus or not, is to cultivate your roots in a particular community.
car service Uber encourages demand ambassadors out into the community and make connections with students, teachers and local businesses. One advantage of Uber help expand into new communities is the free spins, swag society, and access to the cutting edge of new business programs.
The main function of any ambassador program is to get the word out about the company, recommending his services, and awareness of the host brand. Organizing events, taking to social media and being a brand resource, your ambassadors planting deep roots in their community for your business. These roots may soon grow flowers and burgeoning new customer connections and driving business your way.
If you provide value to your brand ambassadors and campus, they pay you in helping your company expand its reach. Great ambassadors can take your organization to places it has never been before and set up users and fans communities.
long as you use good benefits, promote your program, and to understand what users want, your ambassador program will pay off in spades.
What do you think? How do you use a program or a brand ambassador ambassador campus? ! Share in the comments