5 free and effective advertising tools to boost your campaign crowdfunding

5 free and effective advertising tools to boost your campaign crowdfunding -

Johnathan Leow is the author of "The crowdfunded Kit."

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If you want your crowdfunding campaign to really succeed, it is not enough to raise money from family and friends - you'll want to have more coverage in the media. Almost every campaign that has raised more than $ 100,000 needed some sort of PR to reach this level of funding.

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You can go the traditional route of paying a PR agency to do it for you if this is not your strong point (assuming of course you have the finances to afford it.)

But if you're like most self-starters, you're pretty strapped for cash and sub effective. The good news is that you can do your own PR profitably and still get the same if not better results than hiring a PR firm. All it takes is just a little elbow grease.

Here is a list of five powerful and efficient tools. All are either free to use, and come with a free 14-day trial.

1. Buzzstream saves time collecting influential bloggers Contact info

Cost: Free Trial 14 days

Buzzstream allows you to accelerate and automate finding and collecting influential bloggers, editors and journalists contacts from their email to their social profiles on Facebook Twitter , Google+, etc.

All you need to do is install the Chrome Extension Buzzmarker, find the site, and click on " Buzzmark this page "and voila! Buzzstream identifies the contact e-mail for you (in red above) to get through.

You can also use the "prospect list" search for other blog links on the same site. This is a time and ensures absolute effort.

2. Google images can find media sources covering your competitors

Cost: Free

Why reinvent the wheel by carefully look for PR contacts? Instead, look for Kickstarter campaigns competing in the category, and then use the nifty tool Google Images to go back and discover new releases / blogs covering the tech.

Since these journalists covered a campaign in the category before they may be interested in your campaign as well.

All you need to do is to save three to four image campaigns of your competitors then simply drag Search in Google Images. Google Images will then display a list of blogs and websites that have covered the campaign of your competitor.

3. Free

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Cost Kicktraq reverse-engineers and find] Although used primarily Kicktraq analysis to Kickstarter, a less-known feature is that it can also search for articles on the Internet who wrote on the campaigns of your competitors. From there, you can intelligently locate media outlets covered their campaign, as in the example of Google Images, use it to your advantage.

4. HARO transforms a journalist in your ally

Cost: Free

HARO stands for Help A Reporter Out. There is a free email service bulletin big names outputs (Wall Street Journal, Forbes, etc.) use to get the views of ordinary people who may be experts on a certain topic.

This is a win-win Service: if journalists use your opinion to play their article, they could also featured a link to your crowdfunding campaign. And you get free advertising on these sites with heavy traffic.

HARO newsletter is sent three times daily for the free account. The caveat is the fastest fingers first. The golden window of opportunity is to respond within 15 minutes, standby relevant placements to your subject in advance to respond quickly.

5. Buzzsumo seeks your Twitter influencers

Cost: Free trial for 14 days 19,459,017 []

Finally, we come to Buzzsumo. Buzzsumo is a heavy duty, powerful tool that searches Twitter influencers by topic. You can use it as a starting point to discover these influencers Twitter accounts and then build a relationship with them. Hopefully they like your campaign and help promote a tweet to their audience.

Never overlook the power of social media. It is the same tool that you need to get your campaign can go viral, so keep your social networking assets and engage incoming fans frequently.

If you want more information about crowdfunding, I set up a three-week free called "5 ways to find your first 100 customers to test your idea. " The email course will show you how to get customers to test whether your idea will work Crowdfunding, so feel free to check if you have a special project in mind!

  This traffic generation strategy Made $ 100,000 on Indiegogo

Image credit Featured: Shutterstock / William Perugini